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Marketing

This category contains 21 posts

6 Small Business Marketing Trends For 2013

Small Business Marketing Trends affecting your 2013 marketing plan Small business owners don’t go into business to become marketing experts. For you to succeed however, mastering marketing is a critical component. Although there will be many posts on small business marketing trends for 2013, I believe that these following six small business marketing trends are critical … Continue reading

How mobile technology is changing world travel (infographic)

The travel industry will never be the same again, what with the advent of mobile technology making the choosing and booking of flights and hotels as easy and tapping a button. A new infographic packed with information provides an overview of the marriage of travel and mobile technology, and where it’s taking off to next. … Continue reading

The 2012 Do’s & Don’ts of Hotel Distribution

In 2012, hoteliers face more challenges than ever. From resolving to concentrate on “SoLoMo” (social, local, mobile marketing), to navigating “new” distribution channels, to implementing a Google+ strategy, to improving local search rankings via citations, it is near-impossible for a hotelier to distinguish viable strategies from trendy or temporary opportunities without a dedicated digital marketing partner. With so many new … Continue reading

Banking on Social Media: The Financial Services Brands That Get Social

The vast majority of wealth managers and private banks are dealing quite “clumsily” with social media according to a recent study of 50 leading private banks and wealth management firms by Swiss consulting firm assetinum.com. “Amateurish” social media strategies, “hibernation” on Facebook and “tokenism attitudes” towards Twitter and YouTube are abundant. Of the institutions assessed on … Continue reading

The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now

Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from someone we know easily outranks endorsements from 10,000 strangers. The same applies for a trusted authority: a blogging link shared by Darren Rowse … Continue reading

Google Analytics Update Connects Social Marketing With The Bottom Line

If you’ve been to a marketing conference in the past year or so, or even read an article on the subject, you’ve probably heard someone ask, “What’s the ROI on social marketing?” (Alternate version: “What’s the value of a Like or a retweet?”) That’s what the new features in Google Analytics are trying to answer. Given … Continue reading

SiteMinder predicts trends for online hotel distribution for 2012

A key focus for hoteliers around the world in 2012 will be the integration of their online distribution with their Property Management Systems (PMS) and Revenue Management Systems (RMS) to make their online reach faster, simpler and more powerful, according to online distributor, SiteMinder. Forecasting trends for the online distribution of hotel rooms in 2012, … Continue reading

Lodging Interactive offers 5 tips to making Web strategies ‘fresh’

With the recent roll-out of Google’s ‘Freshness Update,’ hotels can maintain a high search ranking if they follow five steps outlined by hospitality’s social media marketing agency. If visitors to your website are receiving stale information from random search engines, Google’s new “Freshness Update” (which effects how the popular search engine brings up results for … Continue reading

Starwood Hotels And Resorts Launches iOS App

 Starwood Hotels and Resorts is upping the ante on loyalty programs with an iPhone, iPod and iPad application that extends a new slate of services for its Starwood Preferred Guest (SPG) program, which the company calls “richest elite program in the industry” for “mega travelers.” The new app, which is actually Starwood’s third-generation mobile app, … Continue reading

Marketing lessons from ITB

Experts at ITB agreed: Tourism destinations and products need to modernise their marketing strategies and follow customers online to engage and interact with travelers on social media. Destinations and tourism products need to develop into brands in the new post-advertising era of word-of-mouth recommendations and buying decisions. ITB Berlin Convention has earned itself a reputation … Continue reading