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The 2012 Do’s & Don’ts of Hotel Distribution

In 2012, hoteliers face more challenges than ever. From resolving to concentrate on “SoLoMo” (social, local, mobile marketing), to navigating “new” distribution channels, to implementing a Google+ strategy, to improving local search rankings via citations, it is near-impossible for a hotelier to distinguish viable strategies from trendy or temporary opportunities without a dedicated digital marketing partner. With so many new … Continue reading

Pricing power becomes evident in hotel metrics

GLOBAL REPORT—Ever since the U.S. hotel industry metrics bottomed-out around January 2010, demand has led a slow-but-steady recovery. Throughout 2010 and 2011, consumer confidence grew and businesses were able to put more employees back on the road adding to group demand. Now that demand has rebounded to peak levels and the hotel industry is selling … Continue reading